Gawker and Weblogs show us where media is headed

The success of Gawker and Weblogs Inc tells us less about the future of blogs than of mainstream media.
Stephen Baker

Gawker and Weblogs Inc. are cashing in on the fever surrounding blogs. Weblogs sells to AOL, Gawker signs a distribution deal in Europe. But their success doesn't mean much for millions of other bloggers. Instead, it shows us that the blog world is a promising place for media entrepreneurs.

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