Are CEOs naive about innovation?

Bruce Nussbaum

A recent BCG survey shows a disquieting gap between CEOs and their top managers over the criticial issue of innovation. The full report, industry by industry, will be available on the I&D channel shortly but here's a peak at some of the results.
1- Some 81% of CEOs believe innovation is a top priority for their companies while only 63% of lower-level execs share this view.
2- Some 76% of CEOs believe their companies foster a culture of innovation, but 51% of lower level execs and employees disagree.
3- Some 66% of CEOs say their senior management teams share a common view on managing innovation but only 53% of non-CEOs agree.
4- Some 56% of CEOs believe their companies have the right organization structure already in place to generate innovation. But 56% of lower-level people do not agree.

When it comes to innovation and creativity, who's clueless here? It looks like many CEOs are naive when it comes to operationalizing innovation in their own companies. They're not getting it and perhaps not providing the resources to develop it. And many managers many don't understand how imporant innovation is as a strategic imperative. It appears that senior managers of most companies are out of alignment when it comes to innovation. Which is pretty much what Jeneanne Rae found out at her recent Peer Insight meeting of service company managers.

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