Warner Bros launches viral campaign (on Jeff Jarvis' blog)

Warner Brothers puts an ad on Jeff Jarvis' blog--and harvests lots of blog buzz
Stephen Baker

Jeff Jarvis announces that Warner Brothers came to him about putting a big movie ad on his blog. The value of the ad, I'm betting, is less the page views on Buzzmachine than the buzz it generates around the blog world (which I'm contributing to right here). This is a key value of blogs that businesses are still struggling to measure and to price.

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