Ad fever on blogs fuels list-mania

Ad success on blogs sparks fever to push up in rankings
Stephen Baker

When you have apparently impressive results on blog advertising, as in the Audi campaign, bloggers are naturally going to be pushing for high rankings in the various listings. Jason Calacanis is passionate on the subject. Ranking, it's clear, equals traffic and money. Josh Hallett asks if anyone can match Audi's success with a story about a notable advertising failure on the blogs.

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