Where Quark Went WrongRob Giampietro and Kevin Smith
When your customers are designers, you know your new logo will get a full crit. But when publishing-software giant QuarkXPress unveiled its new identity, timed to coincide with the release of a beefed-up, feature-rich Quark 7, it got something else: A lesson in the difficulties of designing an original logo in a world more packed with logos than ever.
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