Product Placement Appearing in More Scripted Venues

Talking to various product placement and brand integration specialists this past week leaves me with the conclusion that we will be seeing more product placement in scripted venues. Unscripted shows, sometimes incorrectly called
David Kiley

Talking to various product placement and brand integration specialists this past week leaves me with the conclusion that we will be seeing more product placement in scripted venues. Unscripted shows, sometimes incorrectly called "reality shows," like the Apprentice and Survivor have been willing canvases for marketers to sledgehammer their brands into programming, but I'm told that scripted TV is really where marketers want to increase their presence.

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