The Keys to High-Impact Innovation

One of the most common frustrations we hear about in our hundreds of interviews with senior executives is the lack of "disruptive" or "breakthrough" innovations in their pipelines. One marketing director put it like this: "We're great at incremental innovations, line extensions, that sort of thing. But our CEO keeps asking for real breakthroughs. I don't blame him, but I don't see them coming from our current innovation process, either."

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