Start-ups are benchmarking Google blog search

Blog search start-ups are busy benchmarking Google, even as Google works out its kinks
Stephen Baker

The Google effect on the blog search market is immediate. I was meeting yesterday with a search start-up that's planning to launch blog search next month. Two of the entrepreneurs were crammed in my office with me, giving me a test ride. Everything they do is matched against Google's new blog search. The Google page has 21 words. They'll have 20, or fewer.

The more important point is that Google offers searches based on most recent AND relevance. That's now the standard. No new engine can now afford to offer results without a relevance rank. That's good for the industry. It means that more companies will be devising algorithms to grapple with the meaning of the blogs--helping us all to make sense of them.

Before it's here, it's on the Bloomberg Terminal.