PR folks see blogs as powerful and dangerous

A new survey shows the power of blogs in PR--but lacks trends
Stephen Baker

The trouble with this this new survey of PR professionals on blogs: It doesn't show the trends. Sure 42% of them pitch to bloggers, and nearly two-thirds understand that disgruntled bloggers can "ignite a full-blow crisis." But what were those figures six months ago? More interesting for us, where will they be a year from now? Here's betting that the percentage of those pitching to bloggers will double.

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