E-Marketers: Yank your smiling mug from the site

Optimost CEO provides tips for e-marketers. The most important: Get your picture off the site.
Stephen Baker

Just met with Mark Wachen, CEO of Optimost, a New York company that optimizes e-marketing Web sites. He tests thousands of variations of Web sites, helping marketers increase the click-through rates. Here are a few of the lessons he's learned:

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