How JetBlue Can Regain Its Golden Image

Flight 292's edge-of-the-seat landing tarnished the carrier's reputation, says PR maven Mike Paul, who thinks customers need some reassurance

It might be the first time in history that a crippled airliner, in this case a New York-bound JetBlue plane with its landing gear in flames, makes an emergency landing as its 146 passengers watch TV coverage of the events unfold in real time on their seatback LCD screens.

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