One Thing

Liz Lange talks about the earliest days of her maternity-wear startup

Writer Pallavi Gogoi asks designer Liz Lange: What's the one thing you wish you had known before founding a line of high-end maternity clothes that weren't frilly or girlish?

"Starting out, everybody had a lot of advice to give. A lot of it was negative. If my idea was so great -- if pregnant women really wanted form-fitting, office-appropriate clothing -- then why wasn't everybody else doing it? Sometimes I wish someone had told me to block out that noise totally." --Liz Lange

founder and CEO of Liz Lange Maternity and flagship maternity designer at Target and Nike

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