Transporter 2

Audi jockeys with iPod to take center stage in this movie sequel, stealing the limelight away from previous star BMW

It certainly could be argued that Audi was the most diverse star of Transporter 2. It even got itself in the film's poster. This represents a huge loss for BMW, which had been the star of the first Transporter in 2002. Like Audi, BMW had even made the poster. Audi reportedly paid no cash for this placement, and it is smartly leveraging the attention on its website and a kick-butt micro-site. The carmaker wasn't alone this week though, being joined by Heineken, Hummer, Porsche, Lamborghini, Dunkin' Donuts and Panerai (reprising its role from the first film). Nokia also had several prominent scenes. But the awesome integration of Apple's iPod into the narrative was Audi's only real challenger for best of show.

Before it's here, it's on the Bloomberg Terminal.