On a Roll at Audi

CEO Martin Winterkorn talks about the German premium carmaker's push to keep its momentum going with new models that "will be even sportier"

German auto maker Audi unveiled a long-awaited SUV-crossover called the Q7 at the Frankfurt Auto show, which opened Sept. 16 (see "Hot Wheels from Frankfurt"). The stylish seven-seater, which will start around $60,000, is aimed at the U.S. market, where Audi is driving to increase its market share. Like BMW's X-5 and Porsche's Cayenne, Audi's Q7 offers top performance and sporty handling in a large SUV. But Audi beats the competition in roominess and attention to interior detail worthy of a luxury sedan.

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