BBDO's Recent Wins Quench Thirst Left by Diet Pepsi Loss

David Kiley

Less than a year ago, one had to wonder what was going on at BBDO, the muscle agency at Omnicom. After all, CEO Andrerw Robertson had appeared to lose his mind when he fired BBDO's top dog creative director Ted Sann without telling the agency's very important client, Pepsi, on which Sann was a fixture. Pepsi heard about it from the media before hearing it from Robertson. That little move resulted in the Diet Pepsi business leaving BBDO for DDB Needham, another Omnicom agency.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.