AOL has joined iTunes and Odeo in offering a podcast aggregation service/directory. I expect other big portals and search engines to follow, which makes sense for them. But I am not sure it it makes sense for the content companies, whether it's NPR or CBS, to run to those aggregators. That one more time, helps bolster the audience of these portals or search engines and draws an audience away from the site of the companies that are creating the content. The question is how do you get around it? Ironically, maybe through podcast or RSS newsreader services. They at least put more control in the hands of consumers. (Via Steve Rubel)
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- The Latest on the Political Turmoil in Zimbabwe
- Goldman Sachs Sees Four 2018 Fed Rate Hikes as U.S. Growth Gains
- Norway Oil Bosses Insist End Isn't Nigh After $35 Billion Shock
- Bitcoin Soars Past $8,000 as Technology Shift Concern Vanishes
- Subways May Be the Latest Casualty of China's Crackdown on Debt