The blogging life of the Eason Jordan story

Discusses a table showing coverage in different media, including blogs, of the Eason Jordan controversy.
Stephen Baker

This table from Biz360 illustrates the media pickup of the controversy surrounding quotes by Eason Jordan, then-chief news exec of CNN last winter. Naturally, it exaggerates the power of blogs: One single-reader blog weighs as much here as a segment on the Today Show or CNN.

Still, what strikes me is the time element. The story raged on the blogs and online for weeks, long after it surfaced for a brief day or two on traditional media. The message: Before corporate and political spin-doctors conclude that story is safely behind them, they'd better check the blogs.

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