Who deals with bloggers, media relations or customer service?

BW Online story on Jeff Jarvis's campaign against Dell raises a question: Who at a company should deal with bloggers, the press department or customer relations?
Stephen Baker

Here's BW Online's story on Jeff Jarvis's campaign against Dell.

My question: Is this a lesson for how companies should deal with bloggers? Or simply with big bloggers? Jarvis, after all, launched nothing less than a media campaign against Dell, one that spread to hundreds of other blogs. 386 by this count at IceRocket. But compare that to this blog post that complains of a problem with an HP printer. That seems more the domain of customer relations. But why dwell on these differences? We're heading into a world where customer and media relations are merging.

Before it's here, it's on the Bloomberg Terminal.