Sometimes You Have to Work for Free

Give away your services for free and do pro bono work in the community. For me, I’ve found it’s one of the best ways of marketing your business — it demonstrates your prowess and expertise. People don’t always know your work, and you think just cold calling them will get them to hire you. But people like to work with people they know.

On our Web site, we offer a free media training guide. Most people aren’t going to do that themselves. They’ll read it, and when it’s time for them, they’ll call and hire me. It does come back to you.

David Landis President Landis Communications San Francisco

Before it's here, it's on the Bloomberg Terminal.