Good advice on cookies

Dave Morgan offers good advice on cookies
Stephen Baker

Dave Morgan of Tacoda, the behavioral targeting company, has some sound ideas on how to rescue the much abused, loathed and misunderstood cookies. He says:

The online ad industry is facing a large and growing problem with consumers not understanding or trusting cookies that are placed on their browsers, equating them with spyware. This problem is not going away. It is only going to get worse.
Trouble is, Internet publishers are secretive about cookies, mostly because customers are so suspicious of them. They associate them with spyware and spam. But the secrecy feeds the suspicion... Morgan calls for full disclosure.