Giving It Your Personal Best

Just about any human need -- for praise, sympathy, or mere convenience -- can become the foundation of an enduring client relationship

I met a banker who tried for many months to win the business of a large national organization. As far as the account was concerned, he just couldn't seem to get a foothold. Then, one Friday afternoon, he called up the head of the association and asked him a simple question: Do you need cash for the weekend?

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