Corporate blogging guidelines: Good for business, but not for traffic

Intel bloggers work on guidelines: Good for the company, but less sparks for readers.
Stephen Baker

Debbie Weil points to Intel bloggers working on their corporate policies. The paradox, as any supermarket tabloid scribe will attest, is that the best way to drive up traffic is to break all the rules: Don't respect people, don't respect privacy, leak secrets. Fortunately for Intel, bloggers there appear to be far more interested in their jobs and their company than in creating a stir.

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