Nike's Big Butt is Bold and Beautiful

David Kiley

Maybe its because I'm not a 32 waist, but this new ad from Nike via ad agency Wieden & Kennedy is spot on. Sure, I like Nike ads that glorify athleticism, performance and disciplined bodies too. But most of the people I see shopping in Foot Locker for new tennies have jiggly butts, imperfect thighs and barely defined abs and pecs. Call this ad "reality advertising."

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