Ad Consistency: It's the Real Thing
Pier 1 Imports (PIR) has had a rough 15 months. That's how long the chain has racked up declines in same-store sales. This year, it experienced its first quarterly loss in a decade, and CEO Marvin Girouard says he's ashamed of the results. Things have gotten so bad that Pier 1 quit advertising on TV for a full six months, including during the important holiday season.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.