Con Ed: The Power of a Logo

On Aug. 14, we'll celebrate (although that might be the wrong word) the second anniversary of the largest U.S. blackout in recent memory. Which makes it as good a time as any to celebrate (and here it's most definitely the right word) one of the most unsung logos in recent memory: the Consolidated Edison (ED) logo. It seems like such a classic solution, you'd never guess it's only three years older than the blackout itself.

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