Ford Hops Away From Hip Hopper Eminem

Ford Motor Co. was planning to place its new Fusion car in the Eminem video,
David Kiley

Ford Motor Co. was planning to place its new Fusion car in the Eminem video, "Ass Like That" in the hopes of creating some buzz around what is a pretty ho-hum style. While the automaker is keen to have some of Eminem's aura rub off on its product, the family-oriented Ford now says the song's lyrics were too racy for the Ford brand and backed out of the deal and even future dealings with the performer who hails from Detroit.

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