Adidas: If the Shoe Fits...

CEO Herbert Hainer explains the logic behind the Reebok deal, and why he sees the combined outfit making great strides

Adidas-Salomon CEO Herbert Hainer may be one of the fittest CEOs in Europe -- testimony to how much time he spends using one of his company's signature products: running shoes. The slender, former semi-pro soccer player needed plenty of stamina in recent weeks as he feverishly put the final touches on Adidas' $3.8 billion acquisition of Canton (Mass.) -based sports apparel maker Reebok International (see BW Online, 8/4/05, "Reebok and Adidas: A Good Fit").

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