Marketing The Army Cold War Style in a Hot War Time.By
Looking at most advertising for the U.S. Army these days, one would hardly know the U.S. was fighting a War. Messages play up skills training that will benefit enlistees when they get out, leadership development, college benefits. What is very hard to find in Army recruitment advertising is a message that might say, "Your Country Needs You Now." Im thinking of a World War I recruiting poster that showed a man in uniform saluting next to a glorious waving flag. The accompanying copy--"The Call To Duty. Join The Army. For Home and Country."
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