Correction in iFulfill story

BusinessWeek error in iFulfill story
Stephen Baker

Lots of times I enjoy giving the details about how we do things in the magazine business. But when I screw up, as I did yesterday, my impulse is to keep it short. I checked my notes in the iFulfill story. I found that B.L. Ochman did not say "Create a scandal." Instead she said, "Do something controversial."

My apologies to B.L. and to the rest of the readers. We'll correct online as soon as possible, and put a correction in the magazine.

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