Reebok and Adidas Merger Looks Good. But Will It Be Good?

David Kiley

On paper, the acquisition of Reebok by Adidas looks great, and totally logical. But we know that mergers don't get executed on paper. They get executed in real life where people can blow executions. Mercedes-Benz and Chrysler? Quaker and Snapple? HP and Compaq?

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