No Time to Smell the Flowers

For this Babson MBA, an online bouquet business requires HTML proficiency, floral-arranging skills, and an added sprig of marketing

I'm the co-CEO of Beyond Blossoms, an online flower retailer based in Wilmington, Mass. We sell low-price, farm-fresh bouquets and send them to customers across the U.S. My partner, Josh Grossman, and I co-founded the company in 2003. The idea was born when we needed to write a business plan for an entrepreneurship class as part of our MBA studies at at Babson College in Massachusetts. Without a tech background, we were looking for a consumer product that just about anyone could enjoy. Like Josh always says, "You don't have to convince anybody to like flowers."

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