The end of a company, blogged

The CEO of iFulfill.com blogs the demise of his company
Stephen Baker

Here's a macabre new twist to customer relations: Blogging the end of your company. I just checked out Paul Purdue's blog and discovered that today's two posts deal with the apparent demise of his order fulfillment company, ifulfill.com. I was looking at Purdue as a model for a blogging entrepreneur, and instead I find he's using the blog to communicate with angry customers, who fear that the products they've sent or await through iFulfill will never arrive.

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