The Amazon Guessing Game

Rob Hof

Credit Amazon.com with finally reversing a bunch of disappointing earnings reports with a strong second quarter. It looks like free shipping and the new Amazon Prime program, which offers free two-day shipping for $79 a year, sparked sales growth. And strong sales by outside merchants selling on the site, for which Amazon collects high-margin fees, shored up profits.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.