Looking for bloggers: the prereqs

A blog business is looking for bloggers who are witty and opinionated. Authority and accuracy are not stressed.
Stephen Baker

Ensight, a business and technology blog, is looking for bloggers. (from Problogger)I was interested to see the qualifications. They're looking for people with proven ability to crank out opinionated, witty and controversial posts. It makes sense. That's what gets read and generates buzz. But it also shows how much things have changed. A generation ago, people starting out in the news business had to bury their opinions, avoid controversy and keep a lid on their humor. News was not about self-expression. These days, from TV to the blogs, that's changing.

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