How corporations track the blogs: A blogger weighs in

A corporate blogger tells of the troves of competitive data he finds trawling the blogs
Stephen Baker

In a post yesterday, I asked how companies could track employees blogging anonymously. I still haven't found the answer, but I did receive an email with some lively examples from an experienced corporate blogger (who asked to remain nameless):

Using keywords and blog search engines (Technorati, PubSub, Flickr, etc), a person can find quite a few interesting tidbits. For example, I have found competitor presentations via a student with a camera phone; employee wives talking about their husband/career; employee children talking about what their secret lives hidden from the parents; employees talking about their bosses; employees talking about leaving the company; new employees talking about joining the company; customers seeking assistance with products....etc.

Bottom line, in my view, any company that is not watching the blogosphere is missing out on a great deal of information that is quite useful/pertinent. It's stupidly easy to do and basically, a free way to gather intelligence. People love to talk and every company should make it a priority to listen.

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