Perfecting Your Pitch

How can entrepreneurs wow potential clients during a presentation? Here are three questions they should ask themselves when prepping

As a business communications coach, I often meet with small-business owners who struggle to pitch their products and services in a way that engages their listeners. If you fail to grab the attention of your prospects, customers, or colleagues right out of the gate, you'll miss opportunities to generate leads, close sales, and advance your business agenda.

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