The Man Driving Toyota

Katsuaki Watanabe made his name at the company with a cost-reduction program. As the new president, he's not about to slow down now

If Toyota Motor's recent growth is any guide, it seems more a question of when rather than if the Japanese giant will overtake General Motors to become the world's No. 1 car producer. It's easy to see why. Next year, Toyota (TM ) is expected to sell some 8.5 million vehicles -- just 400,000 fewer than GM's (GM ) projected sales.

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