Nissan Shows The Power of Marketing By Design
Did anyone notice that in June, the month that General Motors wiped out the industry with its "employee pricing" promotion (which garnered GM a 40%+ sales gain over the previous year and added almost 7 points of market share), that only one auto company besides GM gained market share? Yup...Nissan. And that was in a month when Nissan's incentive spending was down from a year earlier.
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