Grand Theft Auto Marketers May Have Gone a Buzz Too Far. But We'll See...

When news first broke about a hidden sex scene in videogame
David Kiley

When news first broke about a hidden sex scene in videogame "Grand Theft Auto: San Andreas", I was pretty sure that the move was done by the company to create fresh buzz around the title similar to the way Carl's Jr. has been using an online sexy video to draw traffic to its site and attention to its brand. The gameplan, I figured, was to get enough people complaining about the hidden scene and videogames in general that greater numbers of gamers would be drawn to San Andreas.

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