Pontiac Aztek Goes The Way of the DoDoBy
In the summer of 2000, I attended a global conference in Italy put on by General Motors and its just named CEO Rick Wagoner. One of the topics of conversation was the accelerating market for crossover SUVs, sport utility vehicles built on car platforms that ride softer and are lower to the ground than conventional truck based SUVs like the Chevy Trailblazer and Ford Explorer. As I sat with Ron Zarella, then GM's head of North American operations, talking about the Pontiac Aztek taking advantage of the crossover trend, he said..."Well, not so much the Aztek. We have other vehicles coming."
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.