GM's Vice Chairman Pushes Blogs
I missed this commentary last week by GM's vice chairman, encouraging executives to blog. It's worth the read for companies considering blogs. (And people who were late to it, like me!)
Bob Lutz, who writes the GM's FastLane blog, concludes in the InformationWeek commentary:
"To me, the blog is a way for GM to be culturally relevant. It allows us to be on the leading edge of new technology while getting our strong views out there about our cars and trucks. So far, response has been outstanding, with more than 5,000 visits and 13,000 page views a day."