Getting TerraPass on the Road

Wharton prof Karl Ulrich talks about how he and his students created -- in the classroom -- a business for trading auto emissions

Karl Ulrich is chairman of the Operations & Information Management department at the Wharton School at the University of Pennsylvania in Philadelphia. Ulrich has also been a member of development teams for over 30 new products or processes, including medical devices, tools, computer peripherals, food products, and sporting goods.

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