Study tests BW blog--and users say Huh?

A user study shows that most Websurfers are mystified by blog tools and lingo.
Stephen Baker

If you privately wonder what terms like RSS and trackbacks mean--but were afraid to ask... You're not alone. This study used one of the BusinessWeek blogs, Well Spent, on a focus group and found that they were mystified.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.