Study tests BW blog--and users say Huh?

A user study shows that most Websurfers are mystified by blog tools and lingo.
Stephen Baker

If you privately wonder what terms like RSS and trackbacks mean--but were afraid to ask... You're not alone. This study used one of the BusinessWeek blogs, Well Spent, on a focus group and found that they were mystified.

Whoever figures out how to communicate these terms, clearly and intuitively, to the hundreds of millions of Websurfers who don't blog stands to make a mint.

Before it's here, it's on the Bloomberg Terminal.