Get That Geekiness out of Blogs

Small study by Catalyst Design Group finds that navigating blogs and RSS is confusing for folks.
Heather Green

(Update Steve and I posted at the same time...)

Admittedly, the Catalyst study is a tiny one (only 9 people), but apparently the experience of that little group was enough to inspire Net Rage.

Full PDF here, but according to Catalyst, the highlights include:

"No participant understood the mechanisms associated with RSS/subscribing to a blog – not even the minority familiar with the term “RSS."

Few participants even recognized that they were on an actual blog – and once they did, had a very different reaction to the information presented.

A minority of participants understood how to navigate within the blog itself – with most being confused by areas for recent posts, categories, trackbacks and even the comments and archives functions."

The only redeeming point for BW seems to be that Catalyst thinks we're representative of blogs in general....

Before it's here, it's on the Bloomberg Terminal.