Are podcasts bad promotional tools?

A discussion on whether podcasts work as business promotion and communication tools
Stephen Baker

Some skepticism on podcasts as promotional tools from Dave Taylor. He argues that unlike blogs, they're near impossible to search, and they lack links. True enough. Same goes for video. And I'll be the first to endorse a print-centric view of the world. But lots and lots of people like to listen and watch more than they like to read.

Before it's here, it's on the Bloomberg Terminal.