Iacocca Returns To Chrysler Ads: Good Idea

No brand likes to play copycat. But that's the predicament Chrysler is in this week as it has to follow General Motors' blowout sales event in which its offering vehicles to the public for the
David Kiley

No brand likes to play copycat. But that's the predicament Chrysler is in this week as it has to follow General Motors' blowout sales event in which its offering vehicles to the public for the "insider" employee price. That offer drove GM sales up more than 40% in June from the year earlier and its market sharee up to about 33% from the 25%-26% it was seeing earlier this year.

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