Unleash the Vespas!
Vespa junkies, rev your engines. The first blog in Vespa's campaign of working with fan bloggers launched today. Called Vespaway, the blog is being co-written—for free--by two hard core Vespa-ites, Jonathan Ogilvy and Neil Barton. The campaign idea, outlined at Vespablogs.com, came straight from Steve Rubel of Micro Persuasion.
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