Unleash the Vespas!

Vespa junkies, rev your engines. The first blog in Vespa's campaign of working with fan bloggers launched today. It's called Vespaway.
Heather Green

Vespa junkies, rev your engines. The first blog in Vespa's campaign of working with fan bloggers launched today. Called Vespaway, the blog is being co-written—for free--by two hard core Vespa-ites, Jonathan Ogilvy and Neil Barton. The campaign idea, outlined at Vespablogs.com, came straight from Steve Rubel of Micro Persuasion.

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