Proactively Recruiting Bloggers
Talk about crossing the divide. Dave Sifry of Technorati and Joe Trippi blogged yesterday about their work, along with John Hinderaker at Powerline to promote Blog One, an effort to tap into the power of bloggers to "help to shape the media and bring a new voice and perspective - and help to set the agenda - before the G8 conference in Scotland, " writes Sifry.
They're asking people to blog about the Live 8 concerts scheduled to take place around the G8 meeting to raise awareness about poverty in Africa. And they're sending 50 bloggers to the different concerts around the world to blog.
The effort looks multipronged and pretty technically smart.