Suburu's Tour de France blog: Only the fit need apply
Take a look at Suburu's Tour de France blog. It has a mix of just about everything, from sweepstakes to corporate partners (Nokia). And you can bet that the winning blogger's blog from the Tour will become part of the campaign. The only surprise for me? Sounds like they expect the sweepstakes winner to pedal up all those mountains (stopping occasionally, perhaps, to drink water and fire off a mobile post). Via Adrants.