Ad Placement Can Be Tricky When a Brand is in The Mud

David Kiley

With all the news reports about General Motors last week cutting 25,000 jobs, and a possibility of salary cuts looming later this summer to help restore profitability, I found it a little incongruous to come out of a news item on all the automaker's problems and into a TV commercial for its latest deal--an ad featuring employees talking up the company's products and proclaiming that consumers could buy GM vehicles for the employee price. "Pay what we pay."

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